I’ve never been particularly fond of Apple. It has always looked more like a scary cult than a company to me. However, this recent article about its view on ROI makes me want to reconsider:
“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.” He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.
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He didn’t stop there, however, as he looked directly at the NCPPR representative and said, “If you want me to do things only for ROI reasons, you should get out of this stock.”